Following a 2023 that included major solo moves like featuring on Korea’s legend Taeyang’s single “Shoong!,” a residency at Paris’ famous cabaret Crazy Horse, and a slew of new Guinness World Records to her name, including K-pop’s first solo record to reach 1 billion streams on Spotify, Lisa is ready to make this year even louder—or, should we say, LLOUD-er.
On February 8, Lisa posted to her 100 million Instagram followers with an account named LLOUD, at the handle @wearelloudd, and declared it “a platform to showcase my vision in music and entertainment” alongside a stunning new shot of her in a black suit and tie accessorized with bold rings and a colored French manicure. Lisa asked fans to “join me on this exciting journey to push through new boundaries together.”
Lisa also shared a link to LLOUD’s website, which included its official social media accounts across Facebook, Twitter, Instagram, YouTube and TikTok, as well as the following mission statement:
THE FUSION OF SOUND & INNOVATION
At LLOUD, our passion as an artist management company is to create experiences that transcend genres and connect generations. Our core lies in relentless innovation and a commitment to authenticity. We’re not just pushing boundaries; we’re redefining them, crafting chart-topping and genre-defying music. Embrace the beginning of the LLOUD era with us.
Indeed, Lisa’s career so far can be defined as both “chart-toping” and “genre-defying.” Not only has the Thai singer-rapper broke chart records with Blackpink—becoming the first female group to top the Billboard 200 since 2008 and score K-pop’s highest-charting girl group single—but with her solo work as well on tracks like her debut single “Lalisa” going to No. 1 on Billboard’s World Digital Song Sales chart as well as “SG” with DJ Snake, Ozuna and Megan Thee Stallion that was No. 1 on the Latin Airplay radio chart.
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