Lisa, a member of the global K-Pop supergroup Blackpink, is Louis Vuitton‘s newest house ambassador, the luxury fashion house announced Tuesday.
The 27-year-old rapper and dancer was a guest at Louis Vuitton’s recent women’s Fall/Winter 2024 show in Paris. She joins other previously named ambassadors such as Saoirse Ronan, Stray Kids’ Felix and BTS’ J-Hope.
Lisa’s “bold sartorial choices notably reflect Nicolas Ghesquière’s own strong womenswear vision marked by individuality and empowerment,” the brand said in a release, adding that Lisa’s achievements speak to Louis Vuitton’s core values.
“I am very excited to welcome Lisa as a House Ambassador,” Ghesquière, Louis Vuitton’s artistic director of women’s collections, said in a statement. “She has a daring spirit and charisma that I find incredibly compelling. She is as bold and creative with her music as she is with her fashion, and it is a privilege to accompany her on this journey.
The ambassador news comes amidst an already busy July for the girl group member. Earlier this month, it was announced that she would be co-headlining the 2024 Global Citizen Festival at New York’s Central Park Great Lawn in September. The concert will be Lisa’s first solo festival performance. As a member of the K-Pop supergroup Blackpink, Lisa and her fellow group members (Jennie, Jisoo and Rosé) headlined the 2023 Coachella Valley Music And Arts Festival. The four-piece girl group, formed under Korean entertainment company YG Entertainment, was the first K-Pop act to headline the festival.
Lisa recently released her latest solo single, “Rockstar,” at the end of June. The song is the first to come from her recently formed solo partnership with RCA Records. In December 2023, it was announced that Blackpink had renewed their exclusive contracts for group activities with YG Entertainment, however, it was later revealed that all four members decided to part ways with the label for solo activities.
In February, Lisa announced the formation of her new company LLOUD, which she described in an Instagram post as a “platform to showcase my vision in music and entertainment.” In April, RCA Records announced that Lisa and LLOUD were entering a partnership with the record label. According to a release from the label, the deal allows Lisa to release new solo music under RCA Records while maintaining full ownership of all her recordings.
Yang Hyun Suk stepped in front of the camera to share exciting news about upcoming plans.
Looking ahead to next year, Yang Hyun Suk revealed that many YG artists will likely promote simultaneously. The highly anticipated BLACKPINK comeback and their new world tour are set to launch next year.
BLACKPINK’s Rosé steps out in Puma, for her first official campaign with the sportswear giant.
Just weeks after Puma named the K-pop superstar as an ambassador, Rosé shows off the new Palermo range of low-top sneakers in classic “cobalt” and “black” colorways.
“Fusing music and style,” reads a statement, “Rosé’s ambassador role will bring her vision, voice, and unique insights to Puma’s global campaigns and storytelling.”
Announced last month, Puma’s partnership with Rosé centers around the clothing brand’s catalog of silhouettes, and sees the pop star introduce its classic kit to a new generation.
“I am so excited to join the Puma family,” she said in a statement June 17, announcing her ambassadorial role, for which she joins the likes of Rihanna, A$AP Rocky, Dua Lipa, and Skepta. “I cannot wait for my fans to join my next chapter with Puma.”
Since debuting in 2016, BLACKPINK has been on the express elevator to the top. Along the way, Rosé, Lisa, Jennie, and Jisoo have smashed records, dominated charts, filled arenas everywhere, and became not only the first K-pop girl to perform at Coachella, but the first Asian act to headline the festival.
Rosè (full name: Roseanne Park) was born in Auckland, New Zealand and raised in Melbourne, Australia. In interviews, her Aussie accent is unmistakable. At the age of seven, Rosè and her family moved to the Victorian capital. And at age 15 the world of K-pop came calling when, at her father’s suggestion, she auditioned for South Korean music company YG Entertainment. Rosè bloomed, she relocated to South Korea and in August 2016, made her debut as a vocalist with the newly-formed quartet. The rest is history.
More from Puma’s creative partnership with Rosé will be unveiled later this year.
